Bud Light boycott continues as beer company faces steady decline in sales
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Bud Light is enduring a customer boycott of remarkable proportions, leading to a steady decline in sales following its contentious collaboration with transgender activist Dylan Mulvaney, reveals a recent report.
Harry Schuhmacher, the chief editor of Beer Business Daily, has shed light on this unexpected and long-lasting consumer backlash in a conversation with NBC News.
“It’s been an unforeseen endurance test,” Schuhmacher admitted, expressing disbelief over the boycott’s duration and intensity. “It’s baffling…
